With another year coming to a close, you have likely started your 2022 planning or will be very soon. What are your company’s top objectives for the new year? Revenue growth and profitability are likely near or at the top, as they are for many businesses.
The challenges of identifying opportunities that contribute to meeting your company’s revenue and profitability goals are not new in the payments industry. With business models and the payments ecosystem rapidly evolving, payment professionals are continually looking for ways to stay ahead of the curve.
Whether you are just starting on your payments path or are a seasoned professional, a walk through the payment lifecycle can reveal opportunities at every turn and contribute to the successful development of your own 2022 objectives or OKRs.
The payment lifecycle is complex and can be challenging to navigate, so let’s first break it down by looking at the card payment lifecycle. The key players here are the issuing bank, customer / cardholder, merchant, processor and card brands, and let’s not forget a nod to the local governments and regulators.
Regardless of the lifecycle stage, very few verified opportunities will be identified in the absence of data. Companies must leverage their payment data as it unlocks the doors to optimization, revenue, savings, and—most importantly—customer satisfaction and loyalty. However, many companies must first find the key to unlock this potential and that requires payment leaders to understand what data they should be analyzing; how to collect it, visualize it, interpret it; and finally, how to take action. Often, time and resource limitations stand in the way. We will also talk about how Pagos can step in to support this critical need.
So, over the next few weeks we will take you through the steps of the card payment lifecycle to raise awareness of the opportunities by sharing advice on how to leverage payment data to improve payments performance and most importantly to take action from these insights. Please check in next week, when we begin our journey with the issuing bank; we will review the role(s) that they play, the critical data attributes of/from the issuer that merchants should be paying attention to and the key considerations in the relevant data analysis.
Our mission is to reduce payments complexity, help merchants drive better performance and revenue growth, and to foster a community of learning across the payments industry.
Our tools, such as Parrot (intro blog), Peacock (intro blog), Canary (intro blog), and Toucan (intro blog) could turn a high effort, manual process for data collection, visualization and analysis into one that is efficient and scalable. You may refer to our product documentation for more information on the product features and capabilities.
We look forward to igniting your creative effort towards your development of new year opportunities, with the navigation of the card payment lifecycle.
We encourage you to let us know if you have any questions or if there is anything you would specifically like to see covered as part of the journey.