A Peacock User Guide: Getting the Most Out of the Data Visualization Interface
By now, you’ve seen the power of Peacock by Pagos. You understand how the application supports payment data aggregation, visualization, and performance investigation. Now, let’s spend some time learning how to navigate the application in order to harness its full potential.
Starting from the Top: Why High-Level Summaries Are Helpful
When you log into Peacock, you first land on the Dashboard. In the default configuration, you will find six metrics that Pagos knows to be the most critical information when it comes to a company’s payments “pulse check”. See below for more information about these metrics and why they matter.
- Turnover is the total successful sales transactions, minus refunds and chargebacks that settled on the same day. This is a point-in-time measurement of how much your net revenue is changing each day.
- Average Order Value (AOV) is the average dollar amount your customers spend each time they place an order. AOV is a good proxy for how much revenue you can expect from each additional transaction.
- Approval Rate Trends by Processor is the number of authorized transactions as a percentage of attempted transactions, separated by processor. High approval rate means more converted sales and fewer abandoned carts.
- Transactions are the amount of all sales over time. Trends in your transaction volume help you understand your products’ seasonality, the traction of recent marketing campaigns, and overall customer engagement.
- Chargebacks are the total dispute count for all processors by card network. This is a good lagging indicator for either (1) friendly fraud, or (2) issues with your product or customer operations.
- Settled Volume by Processor is the total disbursed volume by day and by processor. This not only indicates what portion of your business is transacting through each payment processor, but also how quickly that volume is being disbursed by each processor when compared to turnover.
One of the key values of the Peacock Dashboard is the data normalization across all processors you use , which can be used for a fast, but detailed view of your entire payments operations. We know that aggregating data across all processors can be challenging and time consuming. Each one provides a different data format, using slightly different metric names and formats, sent to you via different delivery mechanisms. Even when using just one processor, Peacock aggregates and displays all the information your processor provides – even if it’s sent in multiple files. Peacock does the time-consuming and challenging data cleansing and normalization for you. That way, you can spend your time on payments performance awareness and action straight away.
In the Weeds: The Power of Peacock Reports
Across the top of the Peacock interface, you can navigate from the Dashboards page to the Reports page. Immediately, a list of reports populates on a panel to the left.
Here is a list of current available deep dive reports and what they can help you learn about your payments performance. Simply click on the report name in the left hand panel to view
|Report Name||Description||Answers questions like…|
|Processor||Looks closely at cross-processor performance, including metrics like approval rates, transaction counts, and share of transaction volume and approvals||What processors are contributing (or detracting) the most from my overall approval rate?|
|Network||Focuses on comparing network (Visa, MasterCard, AMEX, etc.) approval rates, transaction share, and transaction statuses||How much of my transaction volume is being processed by each network every day?|
|Card Type||Provides details about the types of cards (e.g., debit, credit, or prepaid) your customers are using and how those card types are performing||Are credit card transactions more likely to be approved than debit card transactions?|
|Currency||Investigates approval rates and transaction share, based on purchasing (not settlement) currency. Purchasing currency gives you a map of where you customers are geographically||What is the traction of our new cross-border market launch?|
|Issuer||Describes approval rate and share based on issuing country; provides detail on all issuers, with deep dives on the performance of your portfolio’s top ten issuing countries||What is the approval rate of my lowest performing issuing countries? Where are most of my issuing banks by transaction volume?|
|Intents||Shows performance of recurring transactions vs. one-time transactions||How much of my transaction volume is configured in recurring payments? What is my approval rate on my first “sign up” transactions vs. the following transactions?|
|Flags (ECI/AVS/3DS)||Provides daily details of the status and the trends of different transaction flags||What is the trend of my CVV flag approvals over the past month?|
|Decline Analysis||Shows share and contribution of top decline reason codes||What is the number one decline reason code for my declined transactions?|
All of these reports give you insight into how to optimize your payments ecosystem. The Peacock reports empower you to target exactly where your opportunities are to improve underperformance or to take the next step in payments efficiency. If any of the terms we use look unfamiliar, visit our Industry Terms page for acronym explanations and term definitions.
Review Your Imported Data
To see a log of all of your data imports by processor, head over to the “Data” page from the top navigation bar. If you’re ever curious about exactly what data is being displayed in the Peacock application, this is where to look.
Additional UI Features That Improve Clarity
Navigating to Your Other Pagos Products
As you begin to experience the whole Pagos suite of solutions, you’ll understand how well our products work together to support your end-to-end payments ecosystem. Use the 3×3 grid at the top right hand corner to flip between Peacock, Parrot, Canary, and all future services we will launch – whichever products you have added to your toolset.
Chart Definition Tooltips
Need help with chart terms and definitions? Never fear – we all start somewhere. Simply hover over the question mark icon at the top right of each chart for more information.
Updating the Chart Size to Your Preference
Peacock by Pagos has two configurations for chart size. At the top right hand corner of the dashboards and reports, choose between two or three columns of charts to match your preference.
As Always, Stay Tuned!
Whether this is your first time ever looking at payments data or you’re a payments industry veteran of 20 years, there is always more to learn and explore in our industry. Your payments ecosystem will always be facing change, whether it’s code releases from your internal teams or your partners’ teams, new regulations in certain markets, or innovative new payments methods. Pagos continues to push the envelope in payments optimization tools. Our current suite is just the beginning – stay tuned for more product launches, feature releases, and informational guides to our products.
We love hearing about optimization challenges; they help us understand what solutions are most valuable. Contact us and share your story!
If you haven’t yet registered for our No-Code Beta or custom API integration, sign up today!